The B2B purchase journey is now longer and more complex. The typical buying group for a complex B2B solution involves six to 10 decision makers each armed with four or five independently researched information pieces. B2B Buyer Survey showed that B2B customers spend more time researching purchases (77%) and expect personalised attention from providers based […]
Posts with the Social media tag
Is LinkedIn as Great As they Say?
LinkedIn is a powerful B2B social media for brand awareness, developing an online personality, and empowering your business with the human touch. LinkedIn is not a major B2B leads generator, but it is often the starting point of customer search for suppliers. Nevertheless, B2B marketers have indicated that 80% of their social media leads come […]
B2B Marketing Strategy & Tactics 2022 Style
Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy. Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save […]
B2B Marketing to Millennials
Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
Social Media is Number One
According to HubSpot “Not Another State of Marketing Report 2021” research findings of 1500 global marketers, social media is now the number one in marketing products and services. This Report shows that personalised social media conversations are the preferred way for fostering community awareness, brand building, engaging and rapport building with customers. When asked how […]
Four Tips for Marketing Your Professional Practice
Author Maria Charlton When I started business in 1989, I planned to focus on marketing professional practices, but the business readiness was not there, so I had to diversify. But in the last two decades I was privileged to provide marketing services to professional associations, surveyors, accountants, engineers, law firms and more. If you Google […]