B2B Marketing to Millennials

Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]

Four Tips for Marketing Your Professional Practice

Author Maria Charlton When I started business in 1989, I planned to focus on marketing professional practices, but the business readiness was not there, so I had to diversify.  But in the last two decades I was privileged to provide marketing services to professional associations, surveyors, accountants, engineers, law firms and more. If you Google […]