LinkedIn is a powerful B2B social media for brand awareness, developing an online personality, and empowering your business with the human touch. LinkedIn is not a major B2B leads generator, but it is often the starting point of customer search for suppliers. Nevertheless, B2B marketers have indicated that 80% of their social media leads come […]
Posts with the business to business branding tag
Why Do Clients Stop Doing Business with You?
For about 15 years NPS has gained a global following mainly because it’s a measure for predicting client loyalty and growth. The client churn rate, also known as the rate of attrition, is the rate at which customers stop doing business with you. NPS was never designed to predict client churn and does not show […]
B2B Marketing Strategy & Tactics 2022 Style
Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy. Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save […]
B2B Marketing to Millennials
Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]
What Is Net Promoter?
Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This universal metric has transformed business and provides an essential measurement for customer experience management programs. NPS is calculated using customer answers to key question, using a 0-10 scale. For example, a key question may be “how likely are you to recommend MAP […]
Protect Your Business Name & Brand
You have done the hard work of coming up with a business name, developing a professional logo and completing your legal requirements through ASIC registration. And you commence business thinking your name and logo are protected until you find that a competitor has a similar name and logo. A unique business name and logo does […]
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
TO BRAND OR NOT TO BRAND
A good brand is more than a memorable logo it’s an asset that increases the value of your business, provides staff with direction and motivation, builds reputation, gains distinction and makes acquiring new customers easier. Branding can be defined as the sum totals of stakeholder perceptions of customer service, reputation, advertising, and logo all working […]