As the world embraces the warm, inviting hues of PANTONE 17-1230 Mocha Mousse, businesses are presented with a golden opportunity to infuse their branding with the latest trend in colour. MAP Marketing Services is here to help you do just that—by seamlessly integrating this rich, comforting brown into your marketing strategy. Whether you’re a business […]
Posts with the branding tag
Unlock the Power of Generative Ai In B2B Marketing
In the ever-evolving landscape of B2B marketing, staying ahead is not just a strategy; it’s a necessity. s we step This year, 2024, a spotlight shines on generative AI tools, igniting a paradigm shift in content creation and marketing strategies. So, why are B2B marketers flocking to embrace this disruptive technology? A staggering 72% of […]
Top SEVEN B2B Social Media Platforms
Social media is king when it comes to B2B brand awareness and audience reach, audience engagement, customer, and competitor research. According to Hubspot, consumers expect brands to be on about 3.5 different social platforms. About 40% of B2B buyers use social media to help inform them of buying decisions. According to Gartner B2B decision makers […]
FIVE WAYS TO BUILD A CONSISTENT BRAND MESSAGE
Yes, branding is about first impressions. But consistent first and ongoing impressions are everything! Consistency is what keeps your target market and influencers coming back again and again. According to Forbes, brand consistently across all platforms can increase revenue by up to 23%. About 50% of the content created by B2B marketers is focused on […]
FIVE GREAT WAYS TO STAND OUT ONLINE
Content marketing refers to using content such as videos, blogs, eBooks, case studies, market research, case studies, to engage and convert online audiences. By adopting a great content strategy, you can support business long-term aims that may include brand awareness, lead generation, increased revenue, and business growth. “Why add another layer to your B2B marketing […]
The B2B Purchase Journey
The B2B purchase journey is now longer and more complex. The typical buying group for a complex B2B solution involves six to 10 decision makers each armed with four or five independently researched information pieces. B2B Buyer Survey showed that B2B customers spend more time researching purchases (77%) and expect personalised attention from providers based […]
B2B Marketing Strategy & Tactics 2022 Style
Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy. Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save […]
Protect Your Business Name & Brand
You have done the hard work of coming up with a business name, developing a professional logo and completing your legal requirements through ASIC registration. And you commence business thinking your name and logo are protected until you find that a competitor has a similar name and logo. A unique business name and logo does […]
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
Four Tips for Marketing Your Professional Practice
Author Maria Charlton When I started business in 1989, I planned to focus on marketing professional practices, but the business readiness was not there, so I had to diversify. But in the last two decades I was privileged to provide marketing services to professional associations, surveyors, accountants, engineers, law firms and more. If you Google […]