You have done the hard work of coming up with a business name, developing a professional logo and completing your legal requirements through ASIC registration. And you commence business thinking your name and logo are protected until you find that a competitor has a similar name and logo. A unique business name and logo does […]
Posts with the brand positioning tag
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
TO BRAND OR NOT TO BRAND
A good brand is more than a memorable logo it’s an asset that increases the value of your business, provides staff with direction and motivation, builds reputation, gains distinction and makes acquiring new customers easier. Branding can be defined as the sum totals of stakeholder perceptions of customer service, reputation, advertising, and logo all working […]