B2B growth, lead generation tools, AI-driven marketing, personalized content, B2B strategies 2025, marketing automation tools, digital marketing success, customer engagement strategies, brand positioning, SEO optimization, sales funnel, content strategy, decision-maker engagement, business marketing
Posts with the brand positioning tag
Embrace the 2025 Pantone Colour of the Year with MAP Marketing Services: PANTONE 17-1230 Mocha Mousse
As the world embraces the warm, inviting hues of PANTONE 17-1230 Mocha Mousse, businesses are presented with a golden opportunity to infuse their branding with the latest trend in colour. MAP Marketing Services is here to help you do just that—by seamlessly integrating this rich, comforting brown into your marketing strategy. Whether you’re a business […]
Unlock the Power of Generative Ai In B2B Marketing
In the ever-evolving landscape of B2B marketing, staying ahead is not just a strategy; it’s a necessity. s we step This year, 2024, a spotlight shines on generative AI tools, igniting a paradigm shift in content creation and marketing strategies. So, why are B2B marketers flocking to embrace this disruptive technology? A staggering 72% of […]
Top SEVEN B2B Social Media Platforms
Social media is king when it comes to B2B brand awareness and audience reach, audience engagement, customer, and competitor research. According to Hubspot, consumers expect brands to be on about 3.5 different social platforms. About 40% of B2B buyers use social media to help inform them of buying decisions. According to Gartner B2B decision makers […]
FIVE WAYS TO BUILD A CONSISTENT BRAND MESSAGE
Yes, branding is about first impressions. But consistent first and ongoing impressions are everything! Consistency is what keeps your target market and influencers coming back again and again. According to Forbes, brand consistently across all platforms can increase revenue by up to 23%. About 50% of the content created by B2B marketers is focused on […]
FOUR Ways to Attract Mobile Device Leads
In 2021, there were over seven billion mobile users, and this is expected to accelerate in the coming years. About 70% of B2B decision-makers rely on remote or digital interactions to attract leads for their products and services. In 2016, Google started working on mobile-first indexing as most people searched on mobile devices rather than […]
FIVE GREAT WAYS TO STAND OUT ONLINE
Content marketing refers to using content such as videos, blogs, eBooks, case studies, market research, case studies, to engage and convert online audiences. By adopting a great content strategy, you can support business long-term aims that may include brand awareness, lead generation, increased revenue, and business growth. “Why add another layer to your B2B marketing […]
B2B Marketing Strategy & Tactics 2022 Style
Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy. Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save […]
B2B Marketing to Millennials
Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]
Market Research Future-proofs Your Business
Research provides insights into customer expectations and market trends to help you position your brand, generate demand, develop strategies and tactics ward off competitive pressures, influence purchasing habits and loyalty. In short, market research has become essential if you want to future-proof your business. It’s important to conduct research on a continuous basis and if […]