Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]
Posts with the B2B Marketing tag
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
Social Media is Number One
According to HubSpot “Not Another State of Marketing Report 2021” research findings of 1500 global marketers, social media is now the number one in marketing products and services. This Report shows that personalised social media conversations are the preferred way for fostering community awareness, brand building, engaging and rapport building with customers. When asked how […]