As the world embraces the warm, inviting hues of PANTONE 17-1230 Mocha Mousse, businesses are presented with a golden opportunity to infuse their branding with the latest trend in colour. MAP Marketing Services is here to help you do just that—by seamlessly integrating this rich, comforting brown into your marketing strategy. Whether you’re a business […]
Posts with the advantages of a great brand tag
FIVE WAYS TO BUILD A CONSISTENT BRAND MESSAGE
Yes, branding is about first impressions. But consistent first and ongoing impressions are everything! Consistency is what keeps your target market and influencers coming back again and again. According to Forbes, brand consistently across all platforms can increase revenue by up to 23%. About 50% of the content created by B2B marketers is focused on […]
Protect Your Business Name & Brand
You have done the hard work of coming up with a business name, developing a professional logo and completing your legal requirements through ASIC registration. And you commence business thinking your name and logo are protected until you find that a competitor has a similar name and logo. A unique business name and logo does […]
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
TO BRAND OR NOT TO BRAND
A good brand is more than a memorable logo it’s an asset that increases the value of your business, provides staff with direction and motivation, builds reputation, gains distinction and makes acquiring new customers easier. Branding can be defined as the sum totals of stakeholder perceptions of customer service, reputation, advertising, and logo all working […]