King Kong defines Search Engine Optimisation (SEO) as the key to ranking your website content in the search engine results page to generate more qualified and cash generating traffic.
This makes sense as the higher your B2B firm ranks in search results, the more people view your site and the more leads you will receive.
SEO is more challenging for Businesses to Business (B2B) because these firms often want to rank highly for industry specific words (long-tail keywords) that do not have high traffic.
Gartner maintains a B2B buyer spends 27% of the time in the purchase journey independently researching online, using at least one search engine during the online research.
The top benefits of SEO for B2B companies.
- Higher ranking in search results
- More qualified traffic
- More enquiries for your products
- Better placed to win business
To attract customers to your B2B website, you must choose the right keywords. Once you have found the best keywords, it is time to create content that is well-written and informative.
Keyword research tools like KeywordsFX and Answer the Public are great as these can help you uncover keywords and phrases people search online to find your B2B company.
If you want your website site to succeed, you need to be thinking about three things:
- Brand & position your B2B firm
- Prepare your website for success
- Create & publish unique, helpful content
A good headline is key to attracting visitors to your site and then grabbing their attention. Make sure the words you use before and after the headline appeal to your readers.
King Kong provides invaluable examples of headlines and descriptions that prepare your website for business growth.
When people search online for service providers in your location, you want to appear at the top of the results by adding location keywords in your page titles, headings, site content and map.
Google Search Tools can help you monitor the status of your website on search engines and fix site technical.
Your competitors are growing, and more of them are chasing the same customers as you are. As a marketing channel, SEO can help you outrank your competitors in the search engines. To do so requires you to partner a great SEO company and create a specific SEO campaign for your B2B company.
More Information
Maria Charlton
maria@mapmarketing.com.au