Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]
Posts in the Business category:
What Is Net Promoter?
Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This universal metric has transformed business and provides an essential measurement for customer experience management programs. NPS is calculated using customer answers to key question, using a 0-10 scale. For example, a key question may be “how likely are you to recommend MAP […]
Market Research Future-proofs Your Business
Research provides insights into customer expectations and market trends to help you position your brand, generate demand, develop strategies and tactics ward off competitive pressures, influence purchasing habits and loyalty. In short, market research has become essential if you want to future-proof your business. It’s important to conduct research on a continuous basis and if […]
Protect Your Business Name & Brand
You have done the hard work of coming up with a business name, developing a professional logo and completing your legal requirements through ASIC registration. And you commence business thinking your name and logo are protected until you find that a competitor has a similar name and logo. A unique business name and logo does […]
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
Social Media is Number One
According to HubSpot “Not Another State of Marketing Report 2021” research findings of 1500 global marketers, social media is now the number one in marketing products and services. This Report shows that personalised social media conversations are the preferred way for fostering community awareness, brand building, engaging and rapport building with customers. When asked how […]
Four Tips for Marketing Your Professional Practice
Author Maria Charlton When I started business in 1989, I planned to focus on marketing professional practices, but the business readiness was not there, so I had to diversify. But in the last two decades I was privileged to provide marketing services to professional associations, surveyors, accountants, engineers, law firms and more. If you Google […]
TO BRAND OR NOT TO BRAND
A good brand is more than a memorable logo it’s an asset that increases the value of your business, provides staff with direction and motivation, builds reputation, gains distinction and makes acquiring new customers easier. Branding can be defined as the sum totals of stakeholder perceptions of customer service, reputation, advertising, and logo all working […]
FREE BUSINESS START-UP ASSESSMENT
Do you know what it takes to start a new business? More importantly have you performed the vital and often regulatory steps? The MAP Marketing FREE Business Start-up Assessment provides new business owners with practical steps on starting a new business and where to start. This assessment is not about how to complete a business […]
DO YOU WANT A JOB IN MARKETING
I am often asked what it takes to enter the competitive field of marketing. So, I have developed a checklist to help these aspiring job seekers. This Checklist is a simple guide to help job seekers to identify and complete key activities to add to their Resumes and to become more job ready for a […]