What is a call to action? A Call to Action (CTA) is where you tell visitors about the action you want them to take after viewing your Internet, Blog, or social media content. A successful CTA depends on the CTA content, placement, and design. If you don’t have an enticing offer for visitors to act, […]
Posts in the Business category:
FIVE Simple Ways to Optimize Your Website for More Leads
Optimising your website to generate sales leads is strategic process. Website visitors are converted into sales leads when they click on a Call-To-Action (CTA) found on your website or blog. The CTA leads them to a landing page that includes a form to collect visitor contact information and an opportunity for follow up. Optimise Your […]
TOP THREE B2B Marketing Channels 2022
Hubspot State of Inbound Marketing Trends collected data from 1,600+ B2B and B2C marketers around the world and across industries showed that about 52% B2B firms said that they currently run marketing campaigns. Social media has become a foremost way for marketing products and services. B2B brands are more likely to use LinkedIn & find […]
FIVE GREAT WAYS TO STAND OUT ONLINE
Content marketing refers to using content such as videos, blogs, eBooks, case studies, market research, case studies, to engage and convert online audiences. By adopting a great content strategy, you can support business long-term aims that may include brand awareness, lead generation, increased revenue, and business growth. “Why add another layer to your B2B marketing […]
FOUR Priceless Benefits of B2B SEO
King Kong defines Search Engine Optimisation (SEO) as the key to ranking your website content in the search engine results page to generate more qualified and cash generating traffic. This makes sense as the higher your B2B firm ranks in search results, the more people view your site and the more leads you will receive. […]
Why Is Social Listening Important?
There are two steps to social listening monitoring social media platforms for issues and comments related to your brand and analysing them to find out how you can respond. Information you can track with social listening includes brand comments, relevant hashtags, competitor mentions and industry trends. The graph below shows the most used social media […]
The B2B Purchase Journey
The B2B purchase journey is now longer and more complex. The typical buying group for a complex B2B solution involves six to 10 decision makers each armed with four or five independently researched information pieces. B2B Buyer Survey showed that B2B customers spend more time researching purchases (77%) and expect personalised attention from providers based […]
Is LinkedIn as Great As they Say?
LinkedIn is a powerful B2B social media for brand awareness, developing an online personality, and empowering your business with the human touch. LinkedIn is not a major B2B leads generator, but it is often the starting point of customer search for suppliers. Nevertheless, B2B marketers have indicated that 80% of their social media leads come […]
Why Do Clients Stop Doing Business with You?
For about 15 years NPS has gained a global following mainly because it’s a measure for predicting client loyalty and growth. The client churn rate, also known as the rate of attrition, is the rate at which customers stop doing business with you. NPS was never designed to predict client churn and does not show […]
B2B Marketing Strategy & Tactics 2022 Style
Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy. Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save […]