Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy.
Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save time and implementation costs.
In 2022, marketing strategy has changed. The major goals according to Hubspot data from over 1,500 global marketers are: generating more leads, improving customer satisfaction and increasing brand awareness.
The number one way that companies are approaching marketing is social media, suggesting that personalised and conversational communication are the preferred approaches.
The major tactics for social media are finding and assessing what is being said about you, using hashtags and live videos. By establishing a direct relationship with your social media audience, you engage and convert them into loyal brand promoters.
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Maria Charlton
maria@mapmarketing.com.au