In 2021, there were over seven billion mobile users, and this is expected to accelerate in the coming years. About 70% of B2B decision-makers rely on remote or digital interactions to attract leads for their products and services.
In 2016, Google started working on mobile-first indexing as most people searched on mobile devices rather than desktops. Google announced that it would be switching to mobile-first indexing for all websites September 2020.
Statista has found that 52.2 percent of all website traffic is generated from mobile phones.
Aside from Google favouring mobile-friendly websites, advertisers on mobile devices are expected to double to $7.43 billion by 2023.
To optimise B2B marketing for mobile users, you need to create a website that has great displays on all mobile devices, increase website loading speeds, and create visible Calls to Action (CTAs).
Some initiatives you can take to ensure that your website design, structure, and content reflect a mobile-first strategy include:
Optimise for Mobile Phone
The first step in creating a best-in-class mobile marketing strategy is to ensure that unique web content to allow for best fit on smaller screen sizes.
Use Responsive Design
A key to a mobile-first website is using a responsive web design to allow content to translate effectively from device to device, no matter of size. Website design needs to include faster loading pages, less copy, visible CTAs, large font and mobile optimised images and videos.
Engage Mobile Users
Web design for creating mobile-first experiences needs to be unique to the capabilities and preferences of mobile devices. You can engage users by supplying great customer service, individualising user messages, using polls and sweepstakes and streamlining the checkout process.
Integrate with Social Media
Brainvire estimated that 91% of social media users use their mobile devices to browse through social media. Most mobile user time online is spent on social media apps. B2B companies can improve integration with social media by keeping social profiles active with regular updates, posting shareworthy content, and focusing on adding more friends and followers.
With Millennials and Gen X taking ownership of the online market and relying on their mobile devices more than ever, now is the time to ensure that you prioritise a mobile first marketing strategy.
By staying on top of the latest mobile marketing innovations, you can generate new leads, increase lead conversions and create a prosperous B2B business.
More Information
Maria Charlton
maria@mapmarketing.com.au