Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media.
According the Delloite Report, by 2025 Millennials will make up 75 percent of the global workforce.
Millennials and Gen Z are the higher consciousness generations that are inclusive and look to brands that share their values.
As this demographic is becoming a major force in purchase decisions, your business needs to prioritise its digital transformation to meet their expectations. And, you need to increase budget allocations to target the world’s largest B2B demographic.
This means optimising social media assets for engagement and ecommerce as Millennials find social media and ecommerce both personal and convenient.
About 90 percent of Millennials use social networks; a quarter of them spend at least 25 percent of their waking hours on social platforms.
Millennials prefer communications with text messaging, chat and to a lesser extent, email. They often opt to text one another even when they are in the same office.
Millennials place huge emphasis on buying or engaging with brands that are both ethical and transparent. They hate heavy sales tactics and gimmicks and seek transparent pricing.
They value peer reviews when it comes to purchasing decisions. They are hard-nosed in seeking out reviews, articles, and brand advocates to make informed purchasing decisions.
In Forrester’s Millennial survey, respondents ranked customer referrals as one of their most trustworthy sources after demonstrations and trials.
B2B Marketing to Millennials
Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media.
According the Delloite Report, by 2025 Millennials will make up 75 percent of the global workforce.
Millennials and Gen Z are the higher consciousness generations that are inclusive and look to brands that share their values.
As this demographic is becoming a major force in purchase decisions, your business needs to prioritise its digital transformation to meet their expectations. And, you need to increase budget allocations to target the world’s largest B2B demographic.
This means optimising social media assets for engagement and ecommerce as Millennials find social media and ecommerce both personal and convenient.
About 90 percent of Millennials use social networks; a quarter of them spend at least 25 percent of their waking hours on social platforms.
Millennials prefer communications with text messaging, chat and to a lesser extent, email. They often opt to text one another even when they are in the same office.
Millennials place huge emphasis on buying or engaging with brands that are both ethical and transparent. They hate heavy sales tactics and gimmicks and seek transparent pricing.
They value peer reviews when it comes to purchasing decisions. They are hard-nosed in seeking out reviews, articles, and brand advocates to make informed purchasing decisions.
In Forrester’s Millennial survey, respondents ranked customer referrals as one of their most trustworthy sources after demonstrations and trials.
Millennials are not into detailed catalogues and prefer summary information via quick videos or bulleted product features and benefits. If they are interested, they reach out for more information via email or text.
Businesses are bound to lose Millennials if they fail to respect time, convenience, and ease of use in their purchase decision making.
They need to be found on the social platforms that Millennials call home including Facebook, Instagram or uTube. They expect to see the brands they interact with, on social media, product review pages, or blogs.
Millennials are not into detailed catalogues and prefer summary information via quick videos or bulleted product features and benefits. If they are interested, they reach out for more information via email or text.
Businesses are bound to lose Millennials if they fail to respect time, convenience, and ease of use in their purchase decision making.
They need to be found on the social platforms that Millennials call home including Facebook, Instagram or uTube. They expect to see the brands they interact with, on social media, product review pages, or blogs.
On the McCann Worldgroup Facebook, its global chief digital officer, Sean MacDonald, has joined other marketing heavyweights in proposing that Millennials are re-writing the 4Ps of Marketing to “Purpose, Positioning, Personalised and Partnerships”.
More Information
Maria Charlton
maria@mapmarketing.com.au