King Kong defines Search Engine Optimisation (SEO) as the key to ranking your website content in the search engine results page to generate more qualified and cash generating traffic. This makes sense as the higher your B2B firm ranks in search results, the more people view your site and the more leads you will receive. […]
Posts from June 2022
Why Is Social Listening Important?
There are two steps to social listening monitoring social media platforms for issues and comments related to your brand and analysing them to find out how you can respond. Information you can track with social listening includes brand comments, relevant hashtags, competitor mentions and industry trends. The graph below shows the most used social media […]
The B2B Purchase Journey
The B2B purchase journey is now longer and more complex. The typical buying group for a complex B2B solution involves six to 10 decision makers each armed with four or five independently researched information pieces. B2B Buyer Survey showed that B2B customers spend more time researching purchases (77%) and expect personalised attention from providers based […]