LinkedIn is a powerful B2B social media for brand awareness, developing an online personality, and empowering your business with the human touch. LinkedIn is not a major B2B leads generator, but it is often the starting point of customer search for suppliers. Nevertheless, B2B marketers have indicated that 80% of their social media leads come […]
Posts from May 2022
Why Do Clients Stop Doing Business with You?
For about 15 years NPS has gained a global following mainly because it’s a measure for predicting client loyalty and growth. The client churn rate, also known as the rate of attrition, is the rate at which customers stop doing business with you. NPS was never designed to predict client churn and does not show […]
B2B Marketing Strategy & Tactics 2022 Style
Market Strategy is WHAT you are going to do to achieve your marketing goals. Tactics are HOW you are going to support your strategy. Strategy comes first because it deals with your business direction relative to your competitors. A well-designed marketing strategy lets you identify and correct your tactics mistakes. And allows you to save […]