Millennials range from 25 to 40 years old and are a critical demographic for Business to Business (B2B) brands. The coronavirus pandemic has altered assumptions about the priorities for this generation and how brands can connect with them from brand values to the choose of communications media. According the Delloite Report, by 2025 Millennials will […]
Posts from April 2022
What Is Net Promoter?
Net Promoter Score®, or NPS®, measures customer experience and predicts business growth. This universal metric has transformed business and provides an essential measurement for customer experience management programs. NPS is calculated using customer answers to key question, using a 0-10 scale. For example, a key question may be “how likely are you to recommend MAP […]
Market Research Future-proofs Your Business
Research provides insights into customer expectations and market trends to help you position your brand, generate demand, develop strategies and tactics ward off competitive pressures, influence purchasing habits and loyalty. In short, market research has become essential if you want to future-proof your business. It’s important to conduct research on a continuous basis and if […]