You have done the hard work of coming up with a business name, developing a professional logo and completing your legal requirements through ASIC registration. And you commence business thinking your name and logo are protected until you find that a competitor has a similar name and logo. A unique business name and logo does […]
Posts from March 2022
Does Your B2B Social Media Have Goals
The American Marketing Association (2015) defined B2B companies as businesses that market their products to other businesses, in contrast to B2C organisations, which sell their products directly to individual consumers. In the B2B sector, there are less organisations involved in business transactions than there are consumers engaged in B2C interaction. B2B marketing is different from […]
Social Media is Number One
According to HubSpot “Not Another State of Marketing Report 2021” research findings of 1500 global marketers, social media is now the number one in marketing products and services. This Report shows that personalised social media conversations are the preferred way for fostering community awareness, brand building, engaging and rapport building with customers. When asked how […]
Four Tips for Marketing Your Professional Practice
Author Maria Charlton When I started business in 1989, I planned to focus on marketing professional practices, but the business readiness was not there, so I had to diversify. But in the last two decades I was privileged to provide marketing services to professional associations, surveyors, accountants, engineers, law firms and more. If you Google […]