Content marketing refers to using content such as videos, blogs, eBooks, case studies, market research, case studies, to engage and convert online audiences.
By adopting a great content strategy, you can support business long-term aims that may include brand awareness, lead generation, increased revenue, and business growth.
“Why add another layer to your B2B marketing strategy”, many ask? According to the Content Marketing Institute, content marketing gets three times more leads than paid search engine advertising.
Not Another State of Marketing Report holds interviews from nine industry experts and insights from over 3400 marketing professionals. About 82% report that they actively used content marketing and 24% said they plan to increase their investment in content marketing in 2020.
Video is the primary form of marketing media created in 2021, followed by blogs and infographics.
Great ways to develop a marketing strategy
- Conduct market research and develop a strategy to help give direction, justify the investment, and find ways it can be executed and measured.
- Recognise the four stages of the sales tunnel that are awareness, interest and evaluation, decision, and action to help you understand what your target audiences are thinking and doing in their purchase journey
- Set measurable goals for your content marketing that may include sales, web traffic, and lead generation
- Develop time bound, actionable tactics to amplify your content that may include proven B2B content formats such as videos, blog posts, original research, white papers or eBooks, webinars, podcasts, case studies, templates and checklists, newsletters, social media, email marketing
A great content strategy integrates many content tactics to help you to stand out in the B2B content marketing space and achieve your goals that have been documented above by the HubSpot research. Content marketing helps you to attract, engage, and keep your target audiences, before, during, and after they buy your products. And it supplies unparalleled opportunities to position your brand as an industry leader and enhance your reputation.
More Information
Maria Charlton
maria@mapmarketing.com.au
